Stephen Pashby

Account Manager

Background

Born below the Mason-Dixon Line of Midwestern stock, Stephen came to North Carolina by way of Virginia, Ohio, and New Hampshire. Moving to Raleigh with his family in high school, he has become reacquainted with the charms of southern life. Upon getting married, Stephen relocated to Durham and has called the Bull City home ever since.

Stephen began working with computers in the dark ages of the Internet, coding html by hand for the University of New Hampshire as a high school job. He went on to attend North Carolina State University, receiving a bachelor’s degree in History, with a side of calculus and computer programming. After graduation, Stephen worked in a variety of customer facing positions for organizations both large and small.

In the office

As Account Manager at DesignHammer, Stephen combines a customer-focused mindset with a broad technical aptitude, serving as a bridge between the many diverse aspects of DesignHammer’s business. On any given day, you might find Stephen digging into SEO or usability analysis, meeting with clients, giving a presentation, or running to the store to help keep the DesignHammer crew well fed and caffeinated. Stephen has earned a Google Analytics Individual Qualification (IQ) certification.

Out of the office

Stephen’s interests outside of work vary widely from Muay Thai to theology to comics, but his overwhelming passion is fencing. In the summer of 1992, his parents informed Stephen that he was not going to spend his entire vacation in front of the computer playing video games; he was going to take a fencing class. Nineteen years later, Stephen can be found at the Mid-South Fencers’ Club 3–5 days a week. Stephen serves as both the foil coach, and heads up the fitness program at Mid-South. Stephen is also the fencing instructor at Meredith College and Peace College, as well as a nationally certified fencing referee. Stephen competes in individual and team competitions representing Mid-South locally and nationally.

Speaking Experience

  • BarCamp RDU (Raleigh, NC)
  • Capital Camp & Gov Days (Washington, D.C.)
  • Conference for North Carolina’s Nonprofits (Durham, NC)
  • DrupalCamp Charlotte (Charlotte, NC)
  • DrupalCamp Asheville (Asheville, NC)
  • DrupalCamp Atlanta (Atlanta, GA)
  • Drupal GovCon (Washington, D.C.)
  • php[world] Conference (Washington, D.C.)
  • NCTech4Good Conference (Durham, NC)
  • NTC Drupal Days (Washington, D.C.)

Certifications & Affiliations

Frequently the SEO space fixates on algorithm changes and new technical tricks, but long term success, particularly for Enterprise SEO efforts, is most frequently due to consistent execution of SEO best practices.

Running into issues tracking what you want in Google Analytics? Take a look at the Google Measurement Protocol for the ability to track data to Google Analytics outside of the standard tracking code implementations.

Including “How to” content in your marketing strategy can help attract your potential audience and fill out content at different stages of your sales funnel.

The Last of Us Part II is getting press as the most accessible video game ever. Naughty Dog's (the developers) takeaways from the process of making an accessible video game are also relevant to website accessibility.

Get in Touch with Stephen