Branding

When developing your brand strategy, the color of your logo should not be taken lightly. Every color triggers a unique emotional effect in our subconscious mind, so it is important to make sure the connotations behind the colors in your brand style guide correlate with the message you are trying to convey to your customers.

Three cheers to 20 YEARS! To commemorate DesignHammer's 20th Anniversary we've got some special content in store for our followers — including the launch of our new website!

Following up on our previous DesignHammer logo interpretation blog post, Part 2 of this mini-series provides an overview of what the word "DesignHammer" means to each of our staff members.

On Monday, Volkswagen of North America staged a masterclass in how not to present an April Fools’ Day prank. Learn more about Volkswagen’s comedy of errors, as well as tips on how to successfully implement an April Fools' Day joke for your audience.

In capitalistic America, several large organizations are teaming up against Facebook to hit them where it hurts - their pockets, which accrue around $70 billion annually from selling advertisement spots on their platform. These brands are among a percentage of the American public that believes the social media giant has allowed racist and hateful rhetoric to go unchecked on their platform for too long, and have committed to suspending their ad campaign purchases for the month of July until Facebook addresses the issue head-on.